In a Panorama interview, designers Dolce and Gabbana reflected their views on gay adoptions and in-vitro fertilization.

“You are born to a mother and a father. Or at least that’s how it should be,” Dolce said. “I call children of chemistry, synthetic children. Rented wombs, semen chosen from a catalog.”

Well….as you can guess when prominent figures make a statement like this….it’s going to blow up.

On Sunday, Elton John countered the statement with a picture on Instagram of Dolce&Gabbana in their early years.

He captioned it, “How dare you refer to my beautiful children as ‘synthetic.’ And shame on you for wagging your judgmental little fingers at IVF- a miracle that has allowed legions of loving people, both straight and gay, to fulfill their dream of having children.” #BoycottDolceGabbana


So PAUSE: So far we have a battle between three guys, on two different social media platforms, spreading to one audience (the world).

Of course this trend is going to increase.

Singer, Ricky Martin added, “Ur voices R 2powerfull 2B spreading so much h8.”

Did he say this in a physical interview? Did he put a picture up on Instagram?

No. He used Twitter. Now we can add another social media platform to this #BoycottDolceGabbana battle.

But what is so interesting here is not the fact that Dolce&Gabbana is about to lose a ton of money as major important figures and famous people are boycotting them/spreading the word to boycott the designer. It is the fact that a multi-media war has begun within the course of a couple days. A designer is now in social/financial trouble and supporters of gay marriage, or those with in-vitro children, are offended.

This war was launched, occurring and made an impact all with a simple hashtag. After a couple of posts on different social media portals, the entire world has become involved.

Just as we saw Ricky Martin’s comment above, he comments on what a shame it is that such prominent figures have to spread such a negative message.

Yes. Prominent figures like Dolce, Gabbana, and Elton John launched and are directly involved in the incident, but with the power of the hashtag and social media, WE can all participate.

This incident is just one of the millions of examples of the power of social media and the strength of a mere #.


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